NEUBAU eyewear for GRINKO Backstage – Milano Fashion Week autumn/winter ’17 – Fashion Channel
NEUBAU eyewear debuts at Milan Fashion Week in collaboration with the Italian brand GRINKO. After the success of the last New York and Berlin’s Fashion Weeks, neubau eyewear, the young Austrian label, debuts at Milan Fashion Week Fall-Winter 2017 together with the extraordinary collaboration with the famous italian brand Grinko.
neubau eyewear’ spectacles become protagonists among the accessories of the fashion show and take part at the catwalk with the frames Joseph, Toni, Oskar and Edmund, models inspired by timeless frames characterized by distinctive urban attitude made of extra-light materials and a contemporary design. Thanks to their urban and modern mood, neubau eyewear’s frames represent the ideal accessory to pull over to the rhythmic and suggestive style of Grinko’s Fall / Winter 2017-18 collection.
The frames that decorate the outfits of the Italian brand – some of them in exclusive preview of the new collection of April 2017 – are Joseph, Toni, Oskar and Edmund, large models characterized by a defined style and impact, a perfect plus in line with the style of the outfits proposed by the designer.
“Thanks to Sergei Grinko, neubau eyewear can prove its young and forefront identity in an international context, such as Milan Fashion Week. This collaboration represents an encounter between contemporary and professional sophistication, which is able to enhance young visionary brands who share their passion for design” comments Daniel Liktor, Global Brand Manager of neubau eyewear.
The show opened the February’s Fashion Week at the Scalone dell’Arengario of Palazzo Reale, in the heart of the central Piazza Duomo.
An exciting show in which contemporary mood, passion and sartorial elegance play a mix of underground cultural contamination, precious processing and fabrics which are able to transmit the disruptive power of love through a collection that celebrates life.
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